Project Description

Sales & Marketing

5M-Business Faculty

Our Sales & Marketing programme offers a detailed grounding in the world of merchandising, marketing, retail display and sales. You will learn a range of practical business and sales skills underpinned by a broad understanding of the theory of marketing practice and selling techniques. You will explore the art of brand management, and study essential business skills including customer service, spreadsheets, and digital and online sales and marketing techniques.

Our Sales & Marketing programme could be your stepping-stone to a wide range of careers including product promotion, marketing retail and display, product launches and sales management. You will learn the importance of the customer experience, and develop your interpersonal skills. Your future options can include progression directly to a career, or on to further study.

What Makes This Course Special

  • Develop your confidence in dealing with customers
  • Detailed study of the art of merchandising and retail display
  • Learn practical skills in marketing and merchandising
  • Apply these skills in the work-place
  • Visit successful retail environments
  • Ideal for stepping-up to HE or directly to work

Course Content

  • Customer Service
  • Retail Display
  • Retail Selling
  • Marketing Practice
  • Digital Marketing
  • Spreadsheet Methods
  • Communications
  • Work Experience

Progress to further study and careers including:

  • Marketing
  • Brand Management
  • Retail Sales
  • Retail Management
  • Product Promotions
  • Product Styling
  • Product Launching
  • Customer Service

Entry Requirements


  • QQI Level 5 Certificate in Retail Practice 5M2105


Garda Vetting
See the Garda Vetting details on the Entry Requirements Page

Apply Now

PLSS Code: 316526
Coordinator: TBC

Course is subject to minimum enrolment. The programme content shown is indicative and is subject to change according to Awarding Body requirements as well as enrolment and resources.